"Failure is not an option."

That is one of the most irrelevant statements I've ever heard. Failure is not an option; failure is the inevitable outcome of at least one of every person's ventures every single day. Such a powerful statement and yet so blatantly untrue; every single person fails at something all the time.
So what git decided that failure is no longer not only a possible outcome of the actions of any living thing, but quite a likely one?
And why is it that the phrase "Failure is not an option" is most often uttered by leaders when their followers face a situation in which failure is not only quite likely, but in which it would lead to a major shift in their lives, or even to the loss of them?
My point is that some of the most powerful phrases in the English language, the ones that truly move people into taking action, are ones that could either easily be lies or are lies entirely. "I love you", "Just do it", "It'll be okay", "Everything happens for the better", "You can do it", "No one will know"..."Failure is not an option."
What makes words that imply life or death urgency so powerful? Is there something in human nature that drives us to take huge risks when properly motivated?
I end with my favorite phrase, and a strikingly accurate one-

"Everything's Eventual" ~Steven King~

~W.V.~